SNAPCHAT GAME FILTER

VTAMA / “PSNAP LENS”

Client / VTAMA
Role / Art Director, Creative Concept
Agency / 21 Grams

Informational infographic about Psnap Lens, an AR game developed for healthcare to help psoriasis patients with stress relief. The image features a pixel art cityscape with billboards showing game statistics: impressions, reach, shares, and clicks. A smartphone screen in the center displays gameplay involving a pixelated character looking at a billboard that reads "STARES FROM STRANGERS." The infographic includes sections on insights, ideas, and results, with text explaining the game's purpose and performance metrics, such as 8 million impressions and over 6 million reach, launched on World Psoriasis Day.
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