Film, creative director, writer and world builder.

I’ve always been drawn to stories with intention, vision and those that take you somewhere emotionally, while leaving something behind. That’s what I do now; help founders, brands and artists shape their ideas into stories that are clear, bold and engaging. 

I refer to the process of creativity as Creating Beautiful Chaos because we are always reshaping and evolving. The approach is human, it's exploratory and always guided by a strong strategic direction.

Born in New York, raised in Uruguay, and shaped by a life moving across countries, I’ve become an observer first. Of people, of culture, of behaviors. That perspective and those experiences lives in everything I create. For me, ideas aren’t just about aesthetics, they need a reason to exist. 

As a film director and creative, I’ve worked with brands to define their voice and build campaigns that feel unique, grounded and bold. My work spans from early concept to execution, directing commercials, music videos, narrative work, digital content and screenwriting. My clients range from lifestyle, fashion and sports.

My work has been featured in Berlin Commercial Awards, AdAge, NFL Network, Soho House, La Diaria Uruguay, Europe Music Video Awards, Canal de Madrid and various international film festivals. One of the projects I’m most proud of is The Female Side Effect (2023), a dark, socially driven thriller that critiques the pharmaceutical industry and the systemic neglect of women’s health. The film received Best Director awards in Athens, Barcelona and Ukraine.

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